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Meta description

The meta description is a short summary in the HTML head. It is not a ranking factor, but it frequently becomes the snippet under the title and therefore influences clicks.

An artistic desk setup featuring vintage camera gear, monitors, and headphones, perfect for a…, illustrating the SEO definition of Meta description
The meta description is a short summary in the HTML head. It is not a ranking factor, but it frequently becomes the snippet under the title and therefore influences clicks.Photo: Jakub Zerdzicki / Pexels

Search engines regularly replace it with a passage from the page that better matches the query, which is not a failure — it means the page answered something specific. Write descriptions for the queries where you want to control the pitch: commercial pages, comparison pages, anything where the click decision is close.

Around 150-160 characters is the practical limit on desktop, less on mobile. Say what the page uniquely offers rather than restating the title, and avoid auto-generating them from the first paragraph across a whole template, which produces descriptions that repeat the same opening sentence thousands of times.

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