SEO Guides & Resources
Practical guides written for business owners: choosing an agency, picking software, understanding pricing and staying visible in AI answers.
The first 90 days of SEO on a new site
A week-by-week plan for a new domain: what to set up before writing anything, which pages to build first, what not to buy, and what "working" looks like at day 90.
The technical SEO audit checklist that finds real problems
What a technical SEO audit should actually contain, how to read indexation and Core Web Vitals data correctly, and how to tell a useful audit from a colour coded crawler export.
The SEO KPIs that actually matter (and the ones that don't)
A practical framework for measuring SEO: which leading and lagging indicators hold a provider accountable, why Search Console data is the honest source, and which metrics to stop paying for.
Link building in 2026: what still works and what is now risk
A buyer's guide to backlinks: what a link really signals, which acquisition methods hold up, the true risk profile of paid links, and how to audit what your provider delivers.
E-commerce SEO: the guide for online stores that want to scale
A practical guide to the structural decisions that decide whether an online store can rank: category content, product uniqueness at scale, faceted navigation, stock lifecycle, structured data and internal linking.
International SEO: hreflang, domains and the mistakes that cost years
How to choose between country domains, subdomains and subfolders, implement hreflang without silently breaking it, target languages and countries correctly, and run several markets without a translation bottleneck.